HuskyAI is an innovative AI-powered career coaching platform that transforms how job seekers navigate career transitions and reintegration processes. The platform combines advanced AI technology with human empathy to provide personalized career coaching, helping individuals discover their unique talents, explore career opportunities, and successfully transition back into the workforce. Through their AI coach "Lola," HuskyAI delivers scalable career guidance that feels personal and supportive, making career development accessible and effective for everyone.
The core challenge? How do you rebrand a successful AI career coach without losing its human soul?
Lola AI launched successfully with a functional MVP and growing user base. But their homemade branding couldn't keep up with their ambitions.
The founders needed to develop a brand strategy and name that clearly separated company from product while retaining Lola as the beloved product persona.
They wanted to introduce a strong, future-ready brand for the company and redesign the logo and website with a friendlier, more human approach without losing AI credibility.
We initially started with a focused Lola AI branding project, but midway through the process, the client realized they needed a clear distinction between company and product. This shift required us to pivot to a dual brand strategy and reverse engineer the brand story and narrative so that one unified brand overhaul could address both identities.
We began with comprehensive brand strategy sessions to define their mission, vision, and values the foundation needed to create a compelling brand story.
Through deep discovery workshops, we uncovered what truly made their AI coaching different: the perfect balance between technological innovation and human empathy. This insight became the cornerstone of their brand narrative.
We helped with the naming process, presenting strategic options that would create this separation while maintaining brand coherence.
The client chose HuskyAI as the company name symbolizing strength, reliability, and guidance through life's career challenges. The metaphor was perfect: like huskies navigating through snow, this platform guides people through career transitions with intelligence and intuition, while Lola remained as the beloved AI coach product.
The visual identity balanced the husky metaphor with human warmth, creating a design that felt both professional and approachable.
We redesigned the website to clearly separate Lola (the product) and HuskyAI (the company) while maintaining seamless integration. Every piece of messaging was crafted to sound like a mentor, not a machine, ensuring the tone felt supportive and confident throughout the entire experience.
HuskyAI now communicates clarity, vision, and professionalism while maintaining warmth. The emotional connection of Lola remains intact, now wrapped in a more polished, scalable package.
The new identity makes users feel guided not processed by an algorithm.
Visitors instantly sense that this platform is built to support people, not replace them. Most importantly, the brand now has professional assets supporting B2B sales and institutional partnerships, ready for the next phase of growth.
Wouter van Dort
Founder & CEO BuzzBoost
